Challenge the obvious, and switch off autopilot.

I work with dynamic, entrepreneurial and innovative leaders to transform marketing with confidence.


nathan trust
happy pear

Most Marketing goes to waste. It doesn't have to be that way.

😌 Marketing should be simple, but it’s not.

💰 Marketing should be more profitable than it is, but it’s not.

📈 Marketing should connect directly to sales, but it doesn't.

In today's world, marketing should be simple, cheap and directly connected to sales. Unfortunately, it often isn't.

I work with dynamic, entrepreneurial, and innovative leaders who present opportunities for progress and change within their respective industries.

I help you achieve tangible outcomes such as commercial success or social impact, by applying a range of creative and strategic skills I've picked up after 20 years working at the cutting edge of business development and marketing practice.

With my guidance, you can streamline your marketing efforts and increase efficiency while achieving greater results. Let me help you navigate the complex world of marketing with ease and confidence, so you can focus on what matters most - growing your business.

Together we'll generate actionable insights that enable your team to work together in one direction and make powerful decisions quickly.

What my clients say

B2B and B2C clients have told me they appreciate my open, honest approach, my like-ability and my candid nature. I present a range of ideas from multiple disciplines which combine to form practical solutions. I work well with teams and can help you align around your core vision successfully.

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Andrew immediately understood our vision and showed us how we could get there. His ability to get his point across and get everyone in the organisation pulling in the same direction is extraordinary.

Brendan O'Riordan
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Andrew's an artist of exceptional skill He has the ability to take complex concepts, sprinkle his pixie dust, and turn the complex into simple easy to understand words and imagery. Not only that, he is a joy to interact with and a committed professional.

Donal Daly
Donal Daly
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Andrew did a fantastic job of elucidating, training, and empowering us to work according to best practices. I emphatically recommend that any business who wants to set up a world-class sales process should seek a steadfast partner such as Andrew to help them reach the peak of the mountain 

Tom Ryan
Tom Ryan
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We worked with Andrew to develop our messaging strategy at a key time in our company's global expansion. He helped us to align sales and marketing around our core vision & empower our customers to build their business on the foundation of best in class software and a team that cares deeply about customer success.

conor oloughlin-1
Conor O'Loughlin
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Andrew provided us with a comprehensive package of services that allowed us to quickly scale up our sales, onboard our team, operationalise HubSpot for our unique systems and processes, and create measurable, predictable revenue uplifts that we could easily track.

Colin Hickey
Chief Commercial Officer
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We were able to gain clarity on the directions our business can take to access our global market. We now have a better view of our customer journey and the ways we can serve our customer better. I would highly recommend Andrew's roadmapping approach for any business in a state of expansion and growth

Mark Nathan - Nathan Trust
Mark Nathan

Hi, I'm Andrew

I help businesses understand their customers, drive profitability and achieve their goals by providing pragmatic solutions and state-of-the-art strategies.

I work best with open minds: open to change, open to risk, open to a different point of view. I like skeptics, rationalists and pragmatic thinkers too. 

“You can disagree on everything but still work together on one thing... if that one thing is important enough.”
- Bono

I've noticed that these traits are not limited to any particular industry or business size. 

Working alongside innovative thinkers, entrepreneurial types and leaders agitating for change often feels like being part of a startup (often literally) - where everyone is focused on growth and innovation. It's exciting to be part of such an environment because I can tap into my own creativity while also contributing to something bigger than myself.

To put it simply, I thrive and my clients succeed when we're not afraid to make bold moves and think outside the box, while keeping our eyes on the prize. It's like being part of a team that's trying to climb a mountain together - we may face challenges along the way, but we're all working towards reaching the summit.

Video Assessment

Find the missing piece for your business to grow

Would you like to take a quick video questionnaire so I can learn more about your business needs? It's automated, so you can go at your own pace, and it doesn't require any sensitive or confidential information from you.

Once you've completed the assessment (just click on the answers most appropriate to you and don't think about it too hard!), I'll send you a more detailed report and breakdown of your results after I do a little research on your business myself.

Remove obstacles, take off the brakes and accelerate with a new approach

Perhaps you need a fresh perspective.

As an innovation-focused marketing expert with a passion for entrepreneurship, I help business owners like you unleash their potential and take the lead.

If you work with me, here are some things we'll do:

  1. Provide a fresh perspective to help you overcome obstacles and achieve your goals.
  2. Utilise innovative marketing strategies to unleash your business's potential and take the lead.
  3. Design and build systems that increase sales and get you past those first couple of barriers on the way to IPO, acquisition or predictable profitability.
  4. Draw on my experience working with big players in tech and SaaS, such as Google, Salesforce, IBM and Vodafone.
  5. Help you learn from success stories like Dan's, who went from $3 million to $10 million in revenue in just over a year thanks to our shift in perspective.
  6. Share some of the strategies that helped many of my former clients sell for 8/9 figures through acquisition (e.g. Glofox, Boxever, Altify, EngageEHS, Zutec Intl, Compliance and Risks, The Now Factory/IBM)
  7. Work on applying some of the ideas I had for unusual outliers such as online businesses that soared to success, dentist practices that grew exponentially and e-commerce businesses taking unusual approaches to global domination.
  8. Apply pragmatic strategies and down-to-earth advice tailored specifically for your business.
  9. Use my experience and expertise to help both large corporations and small businesses looking to make it big.

Let's unlock your full potential together and take your business to new heights.

How to Grow Your Profits and Boost Your Business with Effective Marketing Strategies

Sell Smarter

I can help you find at least one or two places you or your team can save on marketing costs today.

Clear The Way

I'll work with you to remove obstacles (and random acts of marketing) to allow your business to thrive with less effort.

Enable The Team

Get back 10 hours per week and spend less time in meetings with an agenda driven system for growth


Average Company Evaluation


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Time to Value

Book your free, personalised Accelerated LAUNCH! Blueprint call to learn more

I work with entrepreneurs, business owners and senior leaders who have businesses ready for an acceleration in sales. 

Together we’ll spend 60 minutes creating a mindmap to help you achieve increased sales. On this call, you will learn how to move away from system problems and avoid spending years pushing a boulder up a hill by working with the wrong inputs for your growth.  Within the first 30 minutes, you will learn how to build a system for your unique customers.

At the end of the call (and only if you ask), I'll tell you more about how I work with clients.


Book your free Custom Blueprint Session
60 Minutes with Andrew McAvinchey to brainstorm on how you can grow your business
Work with me to achieve your business goals
If there's a fit, we can talk about the best way for me to help you and your business. I work as an advisor, consultant or coach. Sometimes I may direct you to my consultancy, Mount Arbor, especially if you're looking to get things done for you. I work with clients remotely, and tailor every solution to individual business needs and requirements.
Continuous Improvement Cycles
I will provide you with a framework and system for you to continuously improve, check progress and innovate. You can run this on your own (I'll hand you everything you need) or with me - up to you! 
Let's chat about how you can grow your business

A 60 min call to unlock explosive growth.